METTEVO
DIGITAL AGENCY
Pinehurst

Pinehurst

isn't about the golf. It's about coming home.

Welcome to Pinehurst

Pinehurst the website the brings together three cities, each with its own detailed guide. For every city, it features curated lists of places to eat, spots to explore, and accommodation options — from restaurants and cafés to parks, landmarks, and hotels. A clear and user-friendly structure makes it easy to navigate and plan a trip, with all essential information available in one place.
  • services
    • ux/ui design
    • web design
    • WordPress development
  • niches
    • Booking
  • client location
    • USA
  • year
    • 2025

problem

Travelers often struggle to quickly find reliable and well-structured information on where to eat, what to explore, and where to stay in different cities. Information is scattered across multiple platforms, making trip planning time-consuming and inconvenient.

solution

A user-friendly website was created with a clear structure that brings together guides for three cities in one place. Each city features curated lists of restaurants, walking spots, and accommodation options, enabling users to plan their trips efficiently and with ease.

UX/UI Design

UX design focuses on simple navigation and quick access to information. Users can immediately select a city and then easily switch between categories: where to eat, where to explore, and where to stay. A well-thought-out structure and logical user flow minimize the number of clicks and make trip planning effortless. UI design is built around a clean visual hierarchy with a strong focus on content. Large imagery, clear icons, and readable typography help users navigate quickly and create a pleasant emotional experience. A restrained color palette with subtle accents enhances the travel atmosphere and makes the interface modern and intuitive.

style guides

The Pinehurst website design adopts a "Slow Journalism" aesthetic, blending editorial elegance with a serene, minimalist atmosphere. The color palette features warm, organic tones and off-white backgrounds that mimic high-end art paper, moving away from the clinical feel of pure white. Typography plays a central role, utilizing a sophisticated contrast between a timeless Serif for headings to evoke heritage and a clean, spacious Sans-serif for body text to ensure readability. The layout prioritizes "white space" and a rhythmic flow of imagery, creating a meditative digital experience that reflects the village’s philosophy of stillness.

Responsive design

Responsive Design ensures a seamless experience across all devices. The website is fully optimized for desktops, tablets, and mobile phones, allowing users to comfortably browse city guides on the go. Flexible layouts, touch-friendly elements, and optimized images maintain usability and visual consistency, making trip planning easy anytime and anywhere.

development

The development of the Pinehurst website focuses on seamless performance, immersive interactions, and content-driven architecture.
Built with a modern front-end stack, the site ensures lightning-fast load times and fluid transitions that maintain the "slow living" feel without technical lag. A flexible and intuitive CMS was integrated to allow for effortless storytelling and easy management of high-resolution media. The architecture is fully responsive and scalable, ensuring a premium, book-like reading experience across all devices and leaving room for future expansions of the digital archive.

Technology Stack

figma logoFigma
wordpress logoWordPress
javascript logoJavaScript
php logoPHP

results

Immersive & Intuitive Narrative

The refined, editorial layout uses white space and large-scale imagery to ensure intuitive navigation and a prestigious, clutter-free experience. This minimalist approach allows users to explore Pinehurst’s heritage seamlessly across all devices.

Responsive & High-Performance

The site is fully optimized for all devices, maintaining its refined editorial aesthetic from desktop to mobile. Fast loading times ensure that high-resolution imagery and storytelling remain fluid and seamless on any screen.

Effortless Content Management

The platform is designed for easy updates, allowing the editorial team to manage stories and archival content without technical expertise. This flexible system ensures that adding new blog posts or village updates is as seamless as the reading experience itself.

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